Last Updated on August 3, 2024 by Treana Wunsch
Running a small business is tough. You manage many tasks, like operations and customer satisfaction. It’s easy to feel overwhelmed. If you’re struggling, you might wonder how to be more efficient. The solution could be simple: hire an Online Business Manager (OBM).
An OBM can be a game-changer for small business owners, especially those who feel like they’re constantly drowning in tasks. In this blog post, we’ll dive into how an OBM can help you streamline your operations, enhance productivity, and ultimately, get more done in less time.
Understanding the Role of an Online Business Manager
An Online Business Manager oversees daily operations, ensuring smooth functioning. They handle project management, financial management, team coordination, and system implementation. Their aim? To manage operations, freeing you to focus on product development, growth strategies, or enjoying more free time.
[RELATED ARTICLE: Understanding the Online Business Manager Role]
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The Benefits of Hiring an OBM
Streamlined Operations
One of the most significant benefits of hiring an OBM is the ability to streamline your business operations. An OBM will conduct a thorough audit of your current processes and identify areas where improvements can be made. This might mean removing unnecessary tools, automating tasks, and making systems that save you time and effort.
For example, if you’re spending hours tracking inventory, an OBM can set up an automated system that updates in real-time. This not only reduces the time you spend on inventory management but also minimizes the risk of human error.
Another way an OBM can streamline your operations is by setting up digital invoicing. The data can be entered immediately while on-site and is synced with the bookkeeping system. This saves duplicate work.
Enhanced Productivity
Administrative tasks can distract you. It’s hard to focus on high-priority activities that drive your business forward. An OBM takes on these tasks, freeing up your time to concentrate on strategic initiatives.
Imagine the impact of having someone manage your email, schedule, and customer service.
With these tasks off your plate, you can focus on:
- Developing new marketing strategies.
- Exploring new revenue streams.
- Taking some time off to recharge.
Improved Team Coordination
If you have a team, an OBM can serve as the central point of contact, ensuring everyone is on the same page and working towards the same goals. They can manage team communications, delegate tasks, and monitor progress. This ensures projects are completed on time and to a high standard.
An OBM can also handle HR tasks such as payroll and hiring.
This level of coordination not only improves efficiency but also boosts team morale. When your team knows there’s a clear plan and someone is overseeing their work, they’re more likely to stay motivated and productive.
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Better Decision Making
With an OBM by your side, you have access to a wealth of knowledge and experience. They can offer insights and recommendations based on their expertise. This will help you make informed decisions that benefit your business.
An OBM can help you choose software, find new markets, and optimize your pricing. Their guidance can drive growth and efficiency.
Increased Flexibility
Running a small business often means you’re tied to your work. There’s little time for personal pursuits or spontaneity. An OBM can help you regain that flexibility by taking over the day-to-day management of your business.
With an OBM handling operations, you can enjoy more freedom. You can focus on your personal life, pursue new interests, or explore other business ventures. This flexibility can improve work-life balance and the entrepreneurial journey.
Enhanced Professionalism
It’s difficult to appear professional when your business is disorganized and the owner is overwhelmed. When you get the above sorted out, your business’s professional image will naturally develop.
Having a professional image shows that you are serious about what you do. It also cultivates trust and reliability.
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How an OBM Can Help You Get More Done in Less Time
Now that we’ve covered the benefits of hiring an OBM, let’s look at some specific ways they can help you get more done in less time.
Automating Repetitive Tasks
Automation is a powerful tool for increasing efficiency, and an OBM can help you implement it effectively. By automating repetitive tasks, you can save time and reduce the risk of errors. An OBM can set up systems to automate tasks such as:
Email responses: Use templates and automated replies for common inquiries. Google Workspace is great for this.
Social media scheduling: Plan and schedule posts in advance using tools like Hootsuite or Buffer.
Customer relationship management: Use a CRM to track customer interactions. I also use Google Workspace for this. No need for a separate platform.
Invoicing and payments: Use software to automate billing and payment processes. Quickbooks Online is my favourite and I use it exclusively for all my clients.
If you’re not automating your payroll, you are missing out. Wagepoint is my pick.
These systems ensure that key tasks are done without constant attention. They free up your time for more strategic activities.
Implementing Efficient Systems
An OBM can help you. They can create efficient systems that streamline your operations. This will reduce time spent on manual processes. For example:
Project management: Use tools like Trello or Asana to organize and track tasks, deadlines, and team responsibilities. Alternatively, if you have simple projects and want to stick with as few platforms as possible, Google Workspace is a great option.
File management: Use cloud storage like Google Drive or Dropbox. It allows easy access and collaboration on documents. Google Drive is included with Google Workspace.
Communication: Use Slack or Microsoft Teams for team communication and collaboration. Google Chat and Google Meet are also great if you already have Google Workspace.
An OBM organizes your environment. This helps you and your team work more efficiently. It minimizes time wasted on disorganized processes.
Delegating Tasks
As a small business owner, it’s easy to fall into the trap of trying to do everything yourself. However, this approach often leads to burnout and decreased productivity. But delegating isn’t easy. That’s why an OBM be valuable. They will ensure each team member works on tasks that match their strengths and expertise.
Delegate tasks like admin work, customer service, and marketing. This lets you focus on high-impact activities that drive your business. An OBM ensures that tasks are distributed evenly and managed efficiently, so nothing falls through the cracks.
Enhancing Communication
Effective communication is crucial for any business. An OBM can help you improve communication within your team and with your customers. They can:
- Establish clear communication channels. Use tools for updates, feedback, and collaboration.
- Create standardized processes: Develop templates and guidelines for consistent and efficient communication.
- Monitor customer interactions. Respond to inquiries and feedback, promptly and professionally.
Better communication boosts collaboration. It reduces misunderstandings and improves productivity.
Case Study: How an OBM Transformed a Small Business
To illustrate the impact of hiring an OBM, let’s look at a case study of a small business that successfully implemented this strategy.
Business Background:
Steve owns a plumbing and heating company. It specializes in new builds in remote areas. He loved doing the installations. But, he was overwhelmed with admin tasks, team management, and client communications.
Challenges:
- Steve’s admin work took too much time. It left him little time for planning and business development.
- His team was disorganized, with unclear roles and responsibilities.
- Client communication was inconsistent, leading to delays and misunderstandings.
Solution:
Steve decided to hire an OBM to take over the operational side of his business. The OBM conducted a thorough audit of the agency’s processes and implemented the following changes:
- Automated admin tasks: The OBM set up systems for automated invoicing, email replies, and social media scheduling.
- Streamlined team management: The OBM used tools to organize tasks, set deadlines, and improve communication.
- Improved client communication: The OBM made standard processes for client interactions. This ensured timely and professional responses.
Results:
- Steve’s time spent on administrative tasks decreased by 50%, allowing him to focus on strategic growth initiatives.
- The team’s productivity increased, with tasks completed on time and to a higher standard.
- Client satisfaction improved, leading to increased referrals and business growth.
By hiring an OBM, Steve was able to get more done in less time, ultimately transforming his business and achieving his growth goals.
How to Hire the Right OBM for Your Business
If you’re convinced of the benefits of hiring an OBM, the next step is finding the right one for your business. Here are some tips to help you make the best choice:
Define Your Needs
Before you start your search, take the time to define your specific needs and goals. Consider the tasks you want to delegate, the areas where you need the most help, and the skills and experience you’re looking for in an OBM.
Assess Compatibility
It’s essential to find an OBM who aligns with your business values and culture. Look for someone who understands your vision and is committed to helping you achieve your goals. Communication and collaboration are key, so make sure you feel comfortable working with them.
Start with a Trial Period
Consider starting with a trial period to see how the OBM fits with your business and team. This lets you test their performance. You can then see if they’re a good fit before committing to a long-term deal. Most OBMs work on a month-to-month contract that can be typically ended with 30 days notice.
Get More Done in Less Time with an OBM
As a small business owner, your time is your most valuable asset. Hire an Online Business Manager to consolidate tasks, boost efficiency, and accomplish more. An OBM takes on the day-to-day management of your business, freeing you up to focus on what you do best and achieve your growth goals.
Bringing on an OBM may seem like an unnecessary cost, however, it could be the best investment you make for your business. A good OBM should allow you to bring in much more revenue than the cost of their fee.
If you’re ready to take your business to the next level, consider hiring an OBM. Their expertise and support can transform your operations. You will improve efficiency and enjoy a more fulfilling, successful entrepreneurial journey.
